How many people don’t know about your business?

Every business has an awareness gap — the gap between the pocket of people who know you and the population of people who don’t. 

To survive and grow, leaders must embrace a diverse advertising funnel to fill the gap, improve their awareness and win more business.

Do you have an incomplete marketing plan?

An Awareness Gap Causes Lost Business

An awareness gap has several causes: lack of marketing, insufficient advertising budgets, intermittent advertising, poor platform selection, weak messaging or all together avoiding advertising due to uncertainty. Each is made worse by personal bias that fails to consider every consumer's unique lifestyle and buying triggers.

As the gap expands, businesses lose money, fall short of their growth goals and continue to just ‘get by’ or worse, fail all together.  

Leaders Need Diverse Advertising to Overcome an Awareness Gap 

Leaders Reach Every Address to Close the Gap

You need a marketing partner that saturates communities to fill the awareness gap and accelerate goals for your business.

Only Direct Mail can do that.

Meet the SOCIAL Solution

A magazine for every mailbox.

We combined the best of niche magazines and direct mail to make a powerhouse print magazine that delivers your message loud and clear to every address.

At SOCIAL Magazines, we use editorial-like ads and classic ads to engage a truly interested audience with relatable, community magazines direct mailed to 100K local homes, guaranteed.

Leaders Who Advertise with SOCIAL …

Reach More People Confidently

With city-wide circulation, business have no doubt how their ads are performing.

SOCIAL Magazine direct mails each issue to 101,000+ addresses.

We mail to 95% of the 94,737 owner-occupied homes in St. Johns County with an average of 2.7 people in each home. A pool of over 243,000 people at home. The remaining 8,000+ copies are mailed to nearly all of the 6,800 registered businesses in the county and rental homes within the owner-occupied neighborhoods.

Over 588,000 copies per year.

Capture Attention More Effectively

SOCIAL Magazine is the only direct mail media that maintains a classic magazine design with editorial and ads. Not coupons, content.

Audiences are aware of advertising. They can change the channel, scroll, skip, block ads and flip the page to enjoy their favorite content. So what stops someone from overlooking ads and start to engage?

Content that interests them.

Brands best bond with their target consumers by relating to them through stories and we’ve found every advertiser benefits from this format because stories keep readers engaged longer.

Share Their Story with Clarity

SOCIAL Magazines take content marketing to the streets so you can explain your business like you would without getting interrupted, without time limits, and without algorithms all while your local customer is listening.

Sponsored content advertising puts your public relations in your hands controlling WHO and WHAT your message is.

Benefit from a Collective Outreach

The SOCIAL Magazine collective outreach saves your from an immediate trip to the trash can.

With a direct mailed magazine, the collective outreach gives you the benefit of 50+ other advertisers being the hook that catches their attention, and pulls them in for a longer look than if they just received your postcard.

Save Money

SOCIAL Magazines deliver a better value and a memorable impression than any other direct mail.

Our economy of scale makes us the least expensive per household reached of any other product we know.

A typical postcard costs .28 per house to print and mail, but SOCIAL Magazine advertisers pay just .4 cents or less per house.

Close your Awarness Gap.

Accelerate your Goals.

THAT is the Power of SOCIAL

 

Our Advertisers Say…

  • “I have made back 5x my ad spend and counting! I’ve fired ALL my other marketing outlets. The article we ran is the best marketing I’ve ever had in my career. I’m still getting customers from it. Phenomenal.”

  • “You can tell when a new issue is mailed because our phones start ringing with new leads and inquiries almost right away in that area. SOCIAL Magazines has been a great way for us to put a personal touch on our ads and target our marketing to the neighborhoods where we want new customers.”

  • “Social Magazine is probably one of the BEST advertising investments for my business. I often refer to the articles as “The Beacon of Light” that shines and draws the necessary attention I am looking for. The articles are always met with high praises from customers/clients.”

  • “It is the only advertising we use. It is remarkable how many clients mention the articles and in some cases bring the issue to their appointment. I think the Social is a staple here in St. Augustine and the community looks forward to each issue.”

  • Bozard Ford Lincoln

    “The transparency and communication regarding measurable results is made a top priority which is not often found in all advertising opportunities. We are grateful to have developed such a mutually beneficial relationship with St. Augustine Social and it’s team!”

  • “We were blown away when we did a feature story on our Medical Director Dr. Bell, I think everyone we know in town either texted us or said something in person as to how great the article was. It really showed what a well read and wide distribution St. Augustine Social reaches.”

  • ”I am very satisfied with the outcome and exposure that it received. It's an investment worth making. They also email the proof of delivery to all the zip codes so you know your money is well spent. I have already booked my articles 2 years in advance due to the amount of exposure my business has received this year.”

  • “Flagler Health+ has been a regular advertiser with St. Augustine Social for more than seven years. During that time, we have enjoyed a collaborative relationship aimed at supporting our strategic goals. The team has consistently been responsive to our needs and produces a quality product.”