Heather Vreeland
Group Publisher and Editorial Director
For the Love of Magazines
Heather is a writer with a Bachelor of Arts in Communication who uncovered her talent for marketing and sales in her post-college career. Studying Public Relations and Broadcast Journalism at Flagler College, she set out to be the next Katie Couric but changed course from reporting the news to making media possible when her talent for sales and administration became evident.
Her experience has evolved in a “grass-roots meets trial by fire” kind of way. Having no prior experience in publishing, but always living by the mantra whatever the mind can conceive it can achieve, she googled her way into the magazine industry in 2008 with her first media brand, Occasions, a print and online special events magazine, growing it to cover 11 cities across Southeast before selling it in 2017 when it was later renamed to Atlanta / Chicago Style Weddings.
“Be who God meant you to be and you will set the world on fire”
In 2014, she created SOCIAL Magazines, a city-magazine concept that first debuted as St. Augustine Social, a bi-monthly magazine available via subscription and commercial outlets. After acquiring Old City Life magazine, she combined both magazines into a direct mailed distribution model, adding St. Johns Social and Ponte Vedra Social, to reach nearly every house in St. Johns County, increasing their now monthly circulation ten-fold, delivering to 122,930 homes to be exact.
Heather is an entrepreneur by heart and in love with all things small business, especially marketing for small businesses. During her tenure, the self-proclaimed print evangelist has proven through 17 years of positive revenue growth that print is not dead, it’s simply different. She shares her perspective on the company’s blog, Good for Business, where she helps both large and small organizations understand how advertising makes the world go ‘round’, especially print.
Ultimately she is a deep-thinker and problem solver, who has leaned into the direction of her gut instincts to develop products, grow her business and maintain the “harmony” between her family life and creative ambitions.
Magazines aside, her most pivotal project to date launched in late 2018, Hopefuel – a line of workbooks, planners and agendas designed to ignite hope. Hopefuel’s flagship product is the Hope Planner, a six-month, undated Christian daily planner created by Heather to fulfill a personal desire to make a conscious effort to read the bible daily.
She has been married to her business partner Andrew for 18 years and a mother of two who desperately tries to keep her kids offline and outside until the streetlights come on. Her passion for offline content helps people put their phones down and reset their brains back to the glory days when we didn’t need a screen to keep our minds interested in the moment and connected.
