Hyper-local and Highly Engaged
St. Augustine South and St. Augustine Shores are two of St. Augustine’s most iconic communities—home to established professionals, executives, entrepreneurs, and families who value quality, local connection, and lifestyle. The St. Augustine Observer is now South & Shore RESIDENT, a monthly community newspaper mailed to 5,000 homes in St. Augustine South and St. Augustine Shores, puting your business directly into the hands of the people who are most likely to support you: active families, and local business decision-makers who live right here in your backyard.
When you advertise in South & Shores RESIDENT, you’re not just buying an ad. You’re becoming part of the neighborhood.
St. Augustine South & Shores RESIDENT
Neighborhood Newspaper
South & Shores RESIDENT is mailed exclusively to homes within St Augustine South and St. Augustine Shores—ensuring your message lands in the mailboxes of residents who share similar lifestyles and purchasing behaviors. This is not mass marketing. It’s precision-targeted community connection.
Our readers expect their neighborhood paper. They look forward to seeing stories about their neighbors, local businesses, community events, and familiar faces. That emotional closeness creates stronger brand recall and higher trust—advantages that digital ads simply can’t match.
St. Augustine South & St. Augustine Shores Residents Are…
Families invested in local schools, activities & community offerings
Active consumers of home, lifestyle, health, dining & service brands
Professionals & entrepreneurs who value local relationships
Community-minded individuals who support businesses close to home
View Past Issues
South & Shores RESIDENT and St. Augustine Observer Archives
Important Dates
South & Shores RESIDENT is published and mailed every month to homes in the Palencia neighborhood. Our schedule for advertising and artwork deadlines is as follows….
January Issue
Space Reservation: December 5
Artwork Edits: December 10
Camera-ready Artwork: December 15
February Issue
Space Reservation: January 5
Artwork Edits: January 10
Camera-ready Artwork: January 15
March Issue
Space Reservation: February 5
Artwork Edits: February 10
Camera-ready Artwork: February 15
April Issue
Space Reservation: March 5
Artwork Edits: March 10
Camera-ready Artwork: March 15
May Issue
Space Reservation: April 5
Artwork Edits: April 10
Camera-ready Artwork: April 15
June Issue
Space Reservation: May 5
Artwork Edits: May 10
Camera-ready Artwork: May 15
July Issue
Space Reservation: June 5
Artwork Edits: June 10
Camera-ready Artwork: June 15
August Issue
Space Reservation: July 5
Artwork Edits: July 10
Camera-ready Artwork: July 15
September Issue
Space Reservation: August 5
Artwork Edits: August 10
Camera-ready Artwork: August 15
October Issue
Space Reservation: September 5
Artwork Edits: September 10
Camera-ready Artwork: September 15
November Issue
Space Reservation: September 5
Artwork Edits: September 10
Camera-ready Artwork: September 15
December Issue
Space Reservation: November 5
Artwork Edits: November 10
Camera-ready Artwork: November 15
St. Augustine Observer becomes South & Shores RESIDENT Newspaper
For years, the St. Augustine Observer has delivered local news, community updates and neighborhood information to residents in St. Augustine South and St. Augustine Shores. In 2026, the community newspaper was acquired by Social Magazines and renamed South & Shore RESIDENT.
The name and design are changing, but the publication will continue to focus on the people, places and stories that make these established St. Augustine neighborhoods feel connected.
The St. Augustine Observer became a familiar source of information for residents of St. Augustine South, St. Augustine Shores and the surrounding communities.
Mailed directly to local homes each month, the newspaper has shared news from neighborhood associations, local clubs, nonprofit organizations, schools, churches, businesses and community groups. It has also helped residents stay informed about local events and issues affecting the southern St. Augustine area.
In July 2026, Social Magazines acquired the St. Augustine Observer and its sister publication, the St. Augustine Beaches News Journal from the former publisher, Cliff Logsdon. The acquisition begins a new chapter for both newspapers while continuing their longstanding commitment to neighborhood-focused community news.
Advertising Specs
Submit Camera Ready Artwork
Please submit ads as high-resolution, CMYK .jpg files. PDF files are also accepted, but please make sure that all color and images are converted to CMYK and embed all fonts or convert to outlines before saving in PDF format.
Please save your artwork in a file titled as your company name and date your artwork for which issue it should run in..
A minimum file resolution of 300 dpi is required. Low resolution logos and photographs pulled from the internet are not acceptable art for print. No PMS links are available. While we strive to match our client’s color specifications, we cannot guarantee a perfect match. No hardcopy proofs will be provided before final artwork is sent to print.
If instructions are not followed, Social Magazines will not be held responsible.
Ads can be uploaded to the client portal using the button above
Request Ad Design
If you need for our graphic team to design your ads, you’ll need to complete the form at button below and share with us the desired focus of your ad, any creative direction, business information and special calls to action, taglines and promotions you’d like included.
PRINT DIMENSIONS
(in inches)
Final trim of Newspaper is
11.375″ wide x 14″ tall
Full Page
10″ wide x 12.5″ tall
Half Page – Horizontal
10″ wide x 6″ tall
Half Page – Vertical
5″ wide x 12.5″ tall
Qtr Page
5″ wide x 6″ tall
Eighth Page
5” wide x 3” tall
Advertise in South & Shores RESIDENT
5,000 households receive South & Shores RESIDENT monthly via USPS. No opt-ins. No algorithms. No guesswork. Just guaranteed visibility.
Perfect for:
Home services & renovations
Real estate
Medical, dental & wellness practices
Dining & hospitality
Financial & legal services
Luxury goods, lifestyle, beauty & retail
Local entrepreneurs & small business owners